Top 5 Reference Apps Performance in Kenya - Q1 2022

In Q1 2022, the top 5 reference apps in Kenya displayed diverse performance metrics across downloads, active users, and revenue. Here’s an analysis of their quarterly trends:

Bible from Life.Church saw a steady number of weekly downloads, peaking at 7.5K in late December before a slight decline to around 4.9K by the end of March. The app maintained a robust user base with active users fluctuating between 342K and 381K throughout the quarter.

Google Translate by Google experienced a relatively stable download rate, starting at 2.5K and ending at 2.3K. Active users showed a slight increase from 180K to 186K, indicating consistent engagement.

Quran Majeed – القران الكريم from Pakistan Data Management Services had modest weekly downloads, with a noticeable jump to 3.6K in the final week of March. Active users grew substantially from 7K to over 11K, and weekly revenue peaked at $49 in late January.

Muslim Pro: Quran Athan Prayer by Bitsmedia Pte Ltd demonstrated a gradual increase in active users, reaching nearly 38K by the end of March. Weekly downloads spiked to 2.8K in the last week of the quarter, with revenue hitting a high of $112 in early March.

Bible - Daily Bible Verse KJV from Ozion showed impressive download numbers, peaking at 69K in early January and stabilizing around 43K by the end of March. The app maintained a significant active user base of 1.5M to 1.6M throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.